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From 10 Years to 10 Seconds: What’s an Idea Worth Now? Rethinking research, IP, and decisions in the AI era.

By 14 novembre 2025novembre 18th, 2025Events
What’s an idea worth now in the AI era and how can we collaborate? A 1-hour online webinar to discuss this topic on the 12.12.25 at 12h00.

Program

12h00 Welcome

12h05 Frédéric Matthey , Vice-President of AI Swiss, will talk about “Artificial Intelligence: Amplifying the Value of Human Ideas” (presentation in French)

In the age of generative AI, an idea on its own is no longer enough. What matters is the ability to propel it, test it, and transform it with the help of artificial intelligence. We will show how AI is becoming a strategic partner for SMEs: it accelerates innovation and gives new power to human creativity.

We are entering an era where AI is not a competitor to humans, but an ally. An idea has never had as much potential as it does today, provided we know how to harness the power of algorithms to enrich it, validate it, and deploy it at scale. AI does not kill inspiration; it gives it wings.

12h20 Quentin Adler, The Innolegal Firm, Innovative law firm, will talk about: « Turning Information into Assets: Legal Strategies from Open Innovation to Trade Secrets » (presentation in English)

In the digital transformation era, industrial companies must strategically position their information assets along a spectrum from maximum openness (open data, collaborative innovation) to strategic closure (trade secrets, NDAs). Quentin Adler will share field-tested legal best practices to help organisations secure and valorise their information patrimony, exploring how different protection mechanisms can be deployed depending on business objectives and competitive contexts.

12h35 Anaïc Cordoba, Legal Counsel at Swiss Federal Institute of Intellectual Property (IPI), will talk about « Industrial Data: Why Sharing Matters and How to Make It Work » (presentation in English)

This presentation explores what industrial data are, why they are valuable to share, and how the IPI supports companies through practical tools and model contracts available on data-sharing.ch.

12h50 Panel + Q&A (all speakers)

13h15 End

Presentation of the speakers

Frédéric Matthey , Entrepreneur in Digital Technologies, is recognized for his vision and expertise in digital technologies and artificial intelligence. As a board member of several IT and digital companies, he has led many organisations through successful digital transformation, notably within the M&H Atlon Services Group (M&H Atlon Services SA, Doc.SERIES SA, Digital Corner SA, Emblematik Sàrl), which today brings together around fifty digital and IT specialists.

He is also co-founder of Innovatim, where he pioneers pragmatic applications of AI, ensuring that each project delivers real added value and fast ROI. His ability to anticipate market needs makes him a key player in the digital and AI landscape.

Quentin Adler, Partner at The Innolegal Firm · Quentin Adler specialises in innovation law, bridging intellectual property, digital transformation, and strategic information management. With hands-on experience from the legal department of a leading Swiss watch manufacturer and advising Swiss and international industrial companies, he helps organisations transform their information assets into competitive advantages. He lectures on information law at HEG Arc and HEIG-VD, and leads research on technology commons and open innovation models. His pragmatic approach combines legal expertise with industrial realities to navigate complex regulatory and technological environments.

Anaïc Cordoba Legal Advisor at the Swiss Federal Institute of Intellectual Property (IPI). Anaïc works on patent law, legal aspects of industrial data sharing and the impact of AI on innovation and the IP system. Within the IPI, he works on the revision of the Swiss Patent Act and on strategies fostering transparency and innovation in the life sciences field.

The IPI is the federal government’s central point of contact for all questions concerning patents, trademarks, geographical indications, design protection and copyright. It is responsible for examining, granting and administering patents, trademarks and designs. The IPI is also responsible for drafting legislation and advising the Federal Council and other federal authorities on matters concerning intellectual property. The IPI also represents the interests of Switzerland at international level.

Registration

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